IRISH INSTITUTE OF CREDIT MANAGEMENT
Brand & Logo Design
The IICM is largest provider of accredited education to finance professionals in Ireland. CoolMoss was invited to champion the design of its new brand identity by creating a modern, fresh, timeless look.
One of the objectives for the IICM is to increase the membership of young credit professionals. The rebrand needed to appeal not only to young credit managers but it also needed to be backed by its more established members.
The identity was built on the success stories of current business members, their emplyees and their achievements with particular emphasis on how the institute evokes mentoring and progression in education. The colour reference focused on familiarity, strenght and trust. The idea of a clean, modern and strong typeface finally took shape.
The IICM's brand identity successfully reflects not only the institutes old character strenghts but allows the brand to be more sustainable while also staying current.